Now that it’s clear that NFTs are here to stay, several brands are looking to seize the opportunity quickly. Here are some best NFT marketing practices that would stand you in good stead when promoting your new NFT project in 2022.
NFTs (non-fungible tokens) are the latest trend in the financial world, showing no signs of slowing down. In January 2022 alone, the total number of NFTs sold was at least 44,602 in number. The most popular ones sell for millions of dollars, and digital artist Beeple’s NFT project is a notable example—it sold for a whopping $69 million!
Now that it’s clear that NFTs are here to stay, several brands are looking to seize the opportunity quickly. Here are some best NFT marketing practices that would stand you in good stead when promoting your new NFT project in 2022:
Optimize social media usage
Social media marketing is one of the best tools for NFT promotion, and you must take advantage of it. Start preparing your audience at least two weeks before the release date of your NFT with a promotional campaign. Introduce your NFT project in snippets, explain what it means, and why people should invest in it.
Also, make sure that your brand profile on social media is verified. Social media verification provides your followers with an assurance that you are an authentic and credible NFT brand. People will feel more inclined to trade with you if social media platforms have officially vetted your profile. Today, many professional digital PR agencies are offering guaranteed social media verification services that you can avail. Though the verification process can generally be quite long and complicated, such an agency will ease the burden by saving you considerable time and effort and guaranteeing success.
Build a community for your NFT project
Another important factor that forms a crucial part of an effective NFT marketing strategy is building a community around your NFT. Garnering support and fostering a network of fans well before the release of your project is of the essence. A loyal community of followers is at the crux of most NFTs and digital assets. More than the way your NFT looks, how your fans feel about it will set the tone and determine your project’s success. Therefore, building a strong community should be at the heart of your promotional efforts.
Give your NFT project the right publicity
It is essential to ensure that your new NFT project receives maximum publicity across all channels in order to be successful. You can hire a reputed NFT marketing agency to help you with this. The best agency for media placements will have the skills and connections to get press articles about your project published in top crypto and fintech publications like AmbCrypto and Bitcoinist, in line with your NFT marketing strategy. Get your new project as much traction as possible through guaranteed PR to optimize your NFT promotional strategy.
Use Twitter DM Marketing
Getting the right kind of attention from NFT investors is of paramount importance for the success of your project. Direct message (DM) marketing on social media platforms like Twitter has been known to work very effectively for this. However, it must be conducted extremely professionally to have an impact. An NFT marketing agency may offer Twitter DM marketing as a service. Make sure that your chosen agency has proven expertise and experience in this field. An ideal one will possess specialized targeting and copywriting skills that are integral to achieving success through Twitter DMs.
Network on Discord
Discord is an instant messaging platform that facilitates dialogues about different topics through its channels and forums. Here, you can engage with other NFT collectors and artists on various NFT-centric servers and join relevant communities. You can also exchange ideas with people working on similar projects, get feedback, and build connections.
So, if you’re dropping a new NFT in 2022, then take the plunge and get it right. Consult a stellar NFT marketing agency for support, and you will be well on your way to scaling new heights!